Posts by Duncan Gledhill
How to Best Buy a “Database for Emails”: A Guide for UK Marketers
In today’s digital era, acquiring a robust “database for emails” is a cornerstone for any UK marketer looking to enhance their email marketing campaigns. However, navigating the process of purchasing a database can be daunting, with considerations ranging from compliance with data protection laws to ensuring the quality and relevance of the data. Here’s a…
Read MoreGuest Blogging List
I was recently looking through a list of the top ten SEO tips and tricks when I came across an article around guest blogging, to create backlinks. In short, from what I gather the more quality backlinks you have to your website the better your own website might rank on different search engines like Google.…
Read MoreHow to Buy a B2B Email Database While Complying with UK GDPR
The UK General Data Protection Regulation (UK GDPR) has transformed B2B email marketing, particularly with the introduction of ‘legitimate interest’. Businesses can acquire an email database using this lawful base if handled meticulously, ensuring compliance with the UK GDPR. The process includes a legitimate interest assessment, source verification, continuous communication, and regular reviews. Care should be taken to ensure transparency, avoid over-reliance on legitimate interest, and to respect the right to object. Personalisation of emails is vital to retain valid interest and enhance engagement.
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